Posted on 30 November '12 by , under General News.
A survey conducted by Experian Analysts has revealed that December 23rd is the key day for businesses to receive traffic from email promotions. In order to prepare for this D-Day there are a few points to consider when sending out festive season marketing emails.
- Offer an exact delivery date. This may appear difficult, but with some planning and organisation businesses can guarantee customers an all important delivery date- key to securing pre-Christmas sales.
- Word emails well: According to the survey, the words “Christmas/New Year” and “sale” had the highest email opening rate, followed by “% off” and “Christmas/New Years”.
- Consider gift idea campaigns. Not everyone will have the time leading up to Christmas to choose from a full catalogue. It may be a good idea to package and suggest a few key items that will allow customers to cross people off their Christmas wish list.
Implementing a few key strategies can work wonders in increasing Christmas sales and generating business interest in the all important festive season.