Archive for 'Web'
It’s uncommon these days for a business not to have a website. Most businesses understand the power of having an online website and its ability to increase sales.
However, simply having a website doesn’t necessarily mean it is going to drive the results that are expected. A lot of businesses find themselves falling into common traps and overlooking important aspects when designing and building a website.
Below is a list of four common mistakes business owners are likely to make when building a website:
1. Difficult to navigate
Customers don’t want to waste their time clicking through a number of website pages to make a purchase. Websites that drive the customer to purchase will have only one call to action button.
When designing businesses should decide on what action is most important and emphasise that option above all others. For example, if a business is focused on online sales, then the ‘buy now’ button should be most prominent on the page.
2. Too much content
Clients don’t want to waste their time reading through an overload of text. Instead, consider whether the information is best displayed visually, through an image or video.
3. Not thinking about mobile
Most businesses are focused on designing a website for online that they often forget about mobile. Mobile traffic is only going to increase, so businesses should design a website with both desktop and website in mind.
A good mobile website should be structured similar to an app, designed for easy navigation and a constant visible call to action button.
4. Overly complex jargon
Businesses often struggle to describe what they do without using complicated industry jargon. Any text used on the website should be structured towards the target audience and be written in a way that is easily understood by them.
Email marketing can be one of the most effective ways to reach potential customers. It can be used to inform people about a new offer, or to promote a specific product or service.
Many businesses also send out more general emails, for example a regular newsletter or a Christmas card. This is generally a good idea; however, you have to be careful not to overdo it. Annoying people by sending them too many emails can be enormously damaging to your brand, and may indeed lose you customers down the track, particularly if they request that you remove them from your email marketing list.
Here are some tips to improve your email marketing:
-The subject of the email is critical. If the subject is not intriguing, people will not open the email. Not only will this mean that you’ve wasted your time and effort, but it also creates the impression that your firm sends out redundant emails.
-Keep the body of the email short and sweet. People are busy and will appreciate that you have been concise.
-Be conservative with images; they can be hard to open in some email programs and can also slowdown the time it takes to open an email from a smartphone
-Send your email at a time when your target audience is likely to be online! For professionals this is generally around lunch time on a weekday, whereas for the general public it’s usually Sunday evenings
Even small businesses who are seeking to enhance their online presence should have a dedicated social media officer. While this may sound like overkill, there are many advantages to having a single person overseeing your social media strategy.
It will ensure that the tone of your social media updates is consistent, and will also mean that your different social media platforms are not repeating and/or contradicting each other. Most importantly, having a dedicated social media manager will mean that your social media activity is a well-thought out strategy, as opposed to a series of disjointed posts.
This may be a responsibility that you choose to take on yourself; after all you know your business the best. However, if social media is not your forte, or you simply don’t have time to commit to such an undertaking, it can be an excellent opportunity for one of your employees to take on some new responsibilities, and hopefully achieve some impressive results.