Posted on 2 September '14 by , under Web.
It’s uncommon these days for a business not to have a website. Most businesses understand the power of having an online website and its ability to increase sales.
However, simply having a website doesn’t necessarily mean it is going to drive the results that are expected. A lot of businesses find themselves falling into common traps and overlooking important aspects when designing and building a website.
Below is a list of four common mistakes business owners are likely to make when building a website:
1. Difficult to navigate
Customers don’t want to waste their time clicking through a number of website pages to make a purchase. Websites that drive the customer to purchase will have only one call to action button.
When designing businesses should decide on what action is most important and emphasise that option above all others. For example, if a business is focused on online sales, then the ‘buy now’ button should be most prominent on the page.
2. Too much content
Clients don’t want to waste their time reading through an overload of text. Instead, consider whether the information is best displayed visually, through an image or video.
3. Not thinking about mobile
Most businesses are focused on designing a website for online that they often forget about mobile. Mobile traffic is only going to increase, so businesses should design a website with both desktop and website in mind.
A good mobile website should be structured similar to an app, designed for easy navigation and a constant visible call to action button.
4. Overly complex jargon
Businesses often struggle to describe what they do without using complicated industry jargon. Any text used on the website should be structured towards the target audience and be written in a way that is easily understood by them.