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The importance of user reviews for local SEO

Posted on 17 December '15 by , under General News.

Online reviews now play a very large role on the Internet and are therefore essential for every business’s website.

Online customer reviews are one of the most powerful ways to attract new and local business. When users search for products or services online, the best organic search engine results are taken by websites with good reviews.

Businesses who want a prominent position in their local search engine results page (SERP) need users reviews. And if those businesses want to increase their website’s click through rate or physical visits, they need good reviews.

Reviews are powerful because of the social proof they provide other users on the Internet. Many online users need reassurance and confirmation that the action they are going to take is the right one.

When potential customers are considering purchasing a produce or service, seeing an average review rating of 4 stars online, or reading positive reviews on your website, may provide the extra push they need.

How to attract reviews

Businesses who want reviews need to concentrate on providing the best possible customer experience. That is the most important thing every business can do, as most customers will only feel compelled to leave a review when they’ve had either a great or terrible experience. It is important businesses make sure it is the former.

  • Ask customers when they’re visiting your business

Hand out a review questionnaire or ask customers as they’re paying the bill.

  • Email customers asking for reviews

Sending customers a follow-up email can be effective. If they’re on the Internet to answer your email, it is less effort for customers to head over to your business website to leave a review online.

  • Use your business’s social channels

Occasionally posting or tweeting to ask for customer reviews can work. Just be careful not to overdo it.

  • Don’t expect overnight success

If your business receives a few reviews a month, you are doing well. Continue focusing on making sure that they are positive. Remember, a steady flow of reviews looks more realistic to others. Having lots of reviews appear overnight gives off a strong signal of suspicious activity.